Work
Basement is bar/restaurant that serve pressed beer, grilled cheese and nachos. Situated at Lyon 7ème, the bar is most well known for its occasional live concert.
As for their identity, it’s the chaotic nature of punk rock mixed with a playful modern, but minimal design: lego album decor, barbed wired windows, Courrier New for their name.
This project includes creating a new visual identity while keeping the core of Basement. It lasted 2 months, hand made techniques
(Linograph, sketches, caligraphy)
were used to stay true, while also develop, the punk rock music feeling.
(Linograph, sketches, caligraphy)
were used to stay true, while also develop, the punk rock music feeling.
In the end, a new logo was created, along side a new menu and a mockup of the storefront.
Variations of the front of menu. The idea is to crowd the page to follow a sense of chaotic, punk-like graphics. All assets are printed by Linograph technique.